You’ve heard of the domino effect right? You know, when one thing leads to another. So, there was a thumping great drop on the economy, caused by the credit crunch, which then became the global recession, which then triggered cut backs on a large scale with many organisations making thousands of people redundant, closing loss making divisions etc. Anyway, one of the things I expected to see was a 'call to action' from the CEO's office, for the buyers to get busy and contribute their bit. I’m sure this has happened in many organisations but I’m not sure it has happened on the scale that it could and maybe should have done. Last year was maybe the year when all the major cost cuts were made, the people, the marketing, the overheads - now maybe it’s the turn of the buyer to do their bit. So to all you buyers out there; get knocking on the CEO's door to let them know you are ready to do your bit - before the domino drops............. on you.
gadget freak and