In the early stages of the Coronavirus pandemic I set up a Facebook group to help fellow businesses cope with the demands on business from closures and the collapse in demand. Polly and I also wanted to thank the NHS frontline workers for their sacrifices and so I lead a team to deliver the Whitby Thank You Weekend, a free weekend including accommodation, drinks and meals for 400 NHS frontline workers and their guests.  We also helped the town to coordinate its Covid secure approach and more recently we established the Whitby Winter Festival, which included the Whitby's Dazzling Christmas initiative, to help boost the town during the winter months. 
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Keep up to date with the work of the group at Welcome to Whitby website - see also my work with cancer research